Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grace Mahas — April 4, 2023 — Marketing
References: youtube
Humanaut, an advertising agency and brand production studio, developed its first national campaign for Bobo's, a brand offering delicious and nourishing baked goods made from simple ingredients.
The campaign, with the tagline "The bar your mom would bake—without her actually having to be there," consists of a 30-second hero spot, three 15-second ads, three 6-second ads, and five static ads. The campaign will target audiences on paid social media, CTV, and YouTube starting in early April, with a significant focus on the Atlanta area.
The humorous ads showcase how people's mothers might appear in their daily lives, providing Bobo's oat bars and other baked goods when their kids crave a home-baked taste. The campaign aims to demonstrate that enjoying a Bobo's bar is a more convenient and less awkward alternative to an unexpected visit from an overbearing mother.
The campaign, with the tagline "The bar your mom would bake—without her actually having to be there," consists of a 30-second hero spot, three 15-second ads, three 6-second ads, and five static ads. The campaign will target audiences on paid social media, CTV, and YouTube starting in early April, with a significant focus on the Atlanta area.
The humorous ads showcase how people's mothers might appear in their daily lives, providing Bobo's oat bars and other baked goods when their kids crave a home-baked taste. The campaign aims to demonstrate that enjoying a Bobo's bar is a more convenient and less awkward alternative to an unexpected visit from an overbearing mother.
Trend Themes
1. Convenient Comfort Food - Opportunity for food companies to market their products by emphasizing convenience and home-baked taste.
2. Humorous Family Appeal - Opportunity for brands to use humor and family appeal in their advertising to reach wider audiences.
3. Online and Social Media Advertising - Opportunity for companies to expand their advertising on social media and CTV to connect with their target audience.
Industry Implications
1. Food and Beverage - Opportunity for food companies to market their convenient home-baked products as an alternative to traditional snacks and meals.
2. Advertising - Opportunity for advertising agencies to use humor and family appeal in ads to attract client companies and reach wider audiences.
3. E-commerce - Opportunity for e-commerce companies to use online advertising to connect with their target audience and drive sales.
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