To bring awareness to the important role that pollinators play in the global food supply and ecosystem, and highlight declining pollinator populations, Lush Cosmetics launched a campaign for Pollinator Week. Pollinators Make It Possible was the message that defined the campaign developed in partnership with Pollinator Partnership. As Vicki Wojcik at Pollinator Partnership says, "Like pollinators, every human has the power to create massive change through even the most seemingly insignificant action. Pollinators do so much for us, and it's time we make a difference for them."
Lush Cosmetics emptied its shelves and stopped sales at one of its flagship locations to show the critical role that pollinators have in creating the fresh ingredients used in its products. For the campaign, Lush also brought back its limited-edition Rose Butterfly Bath Bomb.
Key Themes Behind This Trend
- Pollinator Conservation
- There is an opportunity to invest in technologies and solutions that aid in the conservation of pollinators, such as bee-friendly farming practices.
- Consumer Education
- There is an opportunity to educate consumers about the importance of pollinators and their role in the ecosystem through marketing campaigns and public awareness initiatives.
- Sustainable Sourcing
- There is an opportunity to invest in sustainable sourcing practices and develop new supply chain partnerships with organizations like Pollinator Partnership to support pollinator-friendly agriculture and ingredient production.
Where This Applies
- Beauty and Personal Care
- There is an opportunity for companies to promote sustainable and environmentally-friendly ingredient sourcing to consumers and partner with organizations like Pollinator Partnership to support pollinator conservation efforts.
- Agriculture
- There is an opportunity to invest in bee-friendly farming practices and develop sustainable supply chain partnerships with organizations like Pollinator Partnership to support pollinator conservation efforts.
- Environmental Conservation
- There is an opportunity for organizations focused on environmental conservation to work with partners like Lush Cosmetics and Pollinator Partnership to raise awareness about pollinator decline and drive action towards pollinator conservation.
