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Rescue Pet-Supporting Campaigns

The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'

— February 15, 2023 — Social Good
The Cadbury Bunny Tryouts are back for their fifth year, and this time the competition is focused on rescue pets. The iconic Easter brand is asking pet owners across the United States to submit pictures of their rescue animals wearing the iconic Cadbury Bunny ears for the chance to win the coveted spot in the newest Cadbury Clucking Bunny commercial, airing in March.

In addition to the chance to become the face of the Cadbury Bunny ad, the winner will also receive a cash prize of $5,000, while the animal shelter of their choice will receive another $5,000. The contest's goal is to highlight the importance of rescuing pets and to celebrate their contributions to people's lives.

The Cadbury brand has partnered with the ASPCA, the nation's leading animal welfare organization, to bring attention to animals in need of loving homes across the country. By shining a spotlight on rescue pets, the Cadbury Bunny Tryouts help to raise awareness about the importance of animal adoption.

To enter the competition, pet owners can upload a photo of their rescue pet wearing the iconic bunny ears to CadburyTryouts.com, and the top ten finalists will be announced on March 6th. Fans will then have until March 14th to cast their votes, with the winner being announced on March 20th.

The Cadbury Bunny Tryouts have become an annual tradition, and this year's focus on rescue pets is sure to touch the hearts of many animal lovers across the country.

Image Credit: The Hershey Company
Trend Themes
1. Pet Adoption Campaigns - Companies can create unique marketing campaigns that promote pet adoption, showcasing rescue animals and their contributions to society.
2. Cash Prize Competitions - Companies can use cash prize competitions to gain brand exposure while supporting a good cause, like animal welfare and rescue programs.
3. Partnerships with Animal Welfare Organizations - Aligning with organizations that support animal welfare, like the ASPCA, can increase brand credibility and draw attention to important social issues.
Industry Implications
1. Food and Beverage - Brands can use marketing campaigns and partnerships with nonprofits to promote a socially responsible mission, leading to increased customer loyalty.
2. Consumer Goods - Companies can use competitions and social media to engage with customers and drive brand awareness for their products in a fun and meaningful way.
3. Animal Welfare - Organizations that support animal welfare can benefit from partnerships with brands that provide funding and other forms of support, ultimately leading to increased reach and impact.
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