In anticipation of Easter, Cadbury announced its fourth-annual Cadbury Bunny -- therapy dog Annie Rose. Annie Rose is a therapy dog who visits local nursing homes. In addition to being featured as the star in the 2022 Cadbury Clucking Bunning commercial this year, the English Doodle also received a $5,000 cash price.
All three previous winners - Henri the English Bulldog (2019), Lieutenant Dan (2020) and Betty the Frog (2021) - along with the Cadbury brand team narrowed down the top 10 finalists before turning it over to America to decide the winner. Annie Rose is getting her bunny ears back on and joining the Cadbury Hall of Fame after thousands of votes from fans nationwide.
"We can't thank everyone enough for voting for our very own Annie Rose and making her the next Cadbury Bunny, especially her doodle families and friends who went over and beyond," said Lori R., Annie Rose's owner. "Our community rallied behind and supported her just as she has for them for years as a therapy dog. All of us are still shocked by the news but can't wait to get Annie Rose those iconic Cadbury Bunny ears."
Image Credit: Cadbury
What's Driving This Trend
- Therapy Dog Brand Mascots
- More companies may adopt therapy dogs as brand mascots in an effort to humanize their brand and show support for mental health initiatives.
- Interactive Brand Mascots
- Companies may utilize interactive technology to create virtual versions of brand mascots, allowing for more engaging and immersive customer experiences.
- Community-driven Campaigns
- More companies may incorporate community-driven campaigns, such as Cadbury's 'Bunny Tryouts', to increase engagement and build brand loyalty with consumers.
Who This Affects Most
- Food and Beverage
- Food and beverage companies may utilize therapy dogs as mascots in an effort to appeal to animal lovers and promote mental health initiatives.
- Marketing and Advertising
- Marketing and advertising agencies may leverage interactive technology to create memorable and engaging brand mascot experiences for clients.
- Healthcare and Therapy
- Healthcare and therapy organizations may partner with therapy dog programs to promote the mental health benefits of animal-assisted therapy and engage with their communities.
