The latest KFC commercial shows the brand returning to its roots with the revival of the 'finger lickin' good' tagline and a message about the importance of comfort food. While many fast food commercials tend to focus on new products and ingredients, this ad tells a very different kind of story.
The new KFC commercial is titled 'New Kid' and it revolves around the story of a young immigrant boy trying to adjust to his new life in Canada. In the ad, the boy bonds with friends over hockey and KFC shared in the locker room. Instead of making the commercial about the food, the ad emphasizes the joy of comfort food and its power as an equalizer. The ad then ends with the finger lickin' good tagline, which demonstrates a renewed emphasis on the KFC brand story.
The latest KFC ad ultimately tells a story about how people feel when they interact with the brand, instead of trying to convey the specific products the company offers.