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Iconic Skate Brand Milestones

The Story of Vans Campaign Celebrates 50 Years of Off the Wall

— March 17, 2016 — Marketing
The Story of Vans is the official title of an enormous global campaign celebrating the evolution and journey of the brand in addition to its reciprocal relationship with skate culture. The milestone 50th anniversary campaign is divided into four distinct parts that represent various aspects of the culture considered essential to the experience of Vans; fashion, action sports, music and art.

In addition to ringing in the brand's golden anniversary, the creative global campaign will serve as an ample introduction to the brand's history and the launching point for a continued expansion of the House of Vans experience.

Currently boasting two permanent locations in London and New York City, House of Vans will be hosting 10 parties simultaneously in 10 different cities around the world in order to celebrate the brand, which was founded in Anaheim on March 16, 1966.
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