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Male-Targeted Insurance Ads

This Geico Insurance Ad Uses 'Brocabulary' to Speak to Bros

— March 2, 2016 — Marketing
In the span of just 30 seconds, the 'Flextacular: More More More' Geico insurance commercial touches on how the company can help its customers get more for their money with rental and vehicle insurance.

The humorous Geico ad appeals to a young male demographic by setting the scene with two men working out in a gym. Over the course of the commercial, the guy who switches to Geico and raves about how he got "more" quickly develops muscles as the camera pans between him and his friend.

In the spot, the pair comically addresses one another with terms like "brotato chip," "brotein shake" and "Teddy Brosevelt." This 'Brocavulary' is also expanded with a series of 80s-inspired videos from Geico that introduce more words in this theme.
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