Zedd and Aloe Blacc Team Up to Celebrate The M&Ms 75th Anniversary

 - Mar 1, 2016
References: justjared & adweek
In honor of M&M's 75th anniversary, Zedd and Aloe Blacc teamed up to create a brand new song, appropriately titled 'Candyman.' This ad features the musical duo recreating the 1972 classic 'The Candy Man' by Sammy Davis.

The ad begins with the M&M's mascots -- the yellow and red realistic cartoon candies. The mascots are inside of a studio trying to make their own song, when Zedd and Blacc walk in and offer their expertise. The video proceeds to feature Blacc belting in the singing booth while Zedd mixes a modern track. In honor of the M&M's 75th anniversary, the video features clips that document the candy brand's most memorable highlights over the years.

The official, upbeat Candyman video can now be streamed online and is available for download by consumers as well.