In honor of M&M's 75th anniversary, Zedd and Aloe Blacc teamed up to create a brand new song, appropriately titled 'Candyman.' This ad features the musical duo recreating the 1972 classic 'The Candy Man' by Sammy Davis.
The ad begins with the M&M's mascots -- the yellow and red realistic cartoon candies. The mascots are inside of a studio trying to make their own song, when Zedd and Blacc walk in and offer their expertise. The video proceeds to feature Blacc belting in the singing booth while Zedd mixes a modern track. In honor of the M&M's 75th anniversary, the video features clips that document the candy brand's most memorable highlights over the years.
The official, upbeat Candyman video can now be streamed online and is available for download by consumers as well.
Why This Trend Is Growing
- Nostalgic Brand Campaigns
- Opportunity for brands to partner with musicians and recreate classic songs to evoke nostalgia and connect with consumers.
- Celebrity Collaborations
- Fosters brand exposure by teaming up with popular musicians to create unique and engaging content for marketing campaigns.
- Digital Brand Experiences
- Creating interactive online content that allows consumers to stream and download brand-related media for a personalized and immersive experience.
Industries Being Reshaped
- Food and Beverage
- Food brands can leverage nostalgia and music collaborations to create unique marketing campaigns that resonate with consumers.
- Entertainment
- The entertainment industry can explore collaborations with brands to create engaging content that appeals to a broader audience.
- Music Streaming
- The rise of exclusive brand collaborations in the music industry can provide additional revenue streams and marketing opportunities for music streaming platforms.
