The newest limited-edition M&M's share the same classic taste as ever but with a stylish twist that taps into the zeitgeist. NFT supergroup KINGSHIP by 10:22PM consists of three Bored Apes and one Mutant Ape that will appear on limited-edition boxes of M&M's.
This partnership leans into rock 'n' roll lore and legend in honor of KINGSHIP's mythological tour rider and it plays up the fact that many music legends have specific requests when it comes to being served colorful M&M's.
Just 4,000 boxes have been created (including 3,900 exclusive celebratory gift boxes in Brown) and there's a super-rare Gold edition that comes in a white and gold foil gift box. The custom-printed candies with KINGSHIP group members Captain, KING, Arnell and Hud.
Key Themes Behind This Trend
- Nft-inspired Merchandise
- Opportunities for brands to collaborate with NFT creators in creating unique, limited-edition products with added value.
- Personalized Brand Partnerships
- Opportunities for brands to cater to the specific preferences and requests of music icons and other creative collaborators.
- Collectible Packaged Foods
- Opportunities for food brands to tap into the collectibles market in collaboration with cultural phenomena such as NFTs or music legends.
Where This Applies
- Food and Beverage
- Food brands can create collectible, limited-edition products in collaboration with cultural phenomena or other creative partners to attract consumers seeking unique experiences.
- Music and Entertainment
- Music and entertainment brands can work with food or other consumer brands to offer personalized merchandise that appeals to niche audiences based on the preferences of creative collaborators.
- E-commerce
- E-commerce platforms can partner with creators and brands across various industries to offer limited-edition, collectible products that appeal to consumers seeking unique, exclusive experiences.
