Edible Arrangements and M&M's Partnered for New Products
Michael Hemsworth — June 21, 2023 — Lifestyle
References: edible & snackandbakery
Edible Arrangements and M&M's have announced a new partnership that will offer gift givers with a delicious option to send to a loved one.
The partnership will see the brand utilizing M&M's for its baked goods platters and fruit arrangements to help elevate the flavor experience, while also giving them a familiar chromatic appearance. The highlights from the collaboration include cheesecakes, cookies and cakes that are all crafted with M&M's Minis candies in the spotlight. The various items will be available at more than 1,000 Edible locations around the world.
VP of Innovation and Merchandising for Edible Brands Angela Johnson spoke on the Edible Arrangements and M&M's partnership saying "Whether consumers are surprising a loved one, treating themselves to a little pick-me-up, or just looking to add a splash of color to their day, the lineup of extraordinary creations from Edible and M&M's will make every celebration even sweeter!"
The partnership will see the brand utilizing M&M's for its baked goods platters and fruit arrangements to help elevate the flavor experience, while also giving them a familiar chromatic appearance. The highlights from the collaboration include cheesecakes, cookies and cakes that are all crafted with M&M's Minis candies in the spotlight. The various items will be available at more than 1,000 Edible locations around the world.
VP of Innovation and Merchandising for Edible Brands Angela Johnson spoke on the Edible Arrangements and M&M's partnership saying "Whether consumers are surprising a loved one, treating themselves to a little pick-me-up, or just looking to add a splash of color to their day, the lineup of extraordinary creations from Edible and M&M's will make every celebration even sweeter!"
Trend Themes
1. Branded Collaboration - The collaboration between Edible Arrangements and M&M's showcases the trend of brands joining forces to create unique and memorable products.
2. Flavor Experience - The use of M&M's in baked goods and fruit arrangements highlights the trend of enhancing flavor profiles through unexpected combinations.
3. Colorful Creations - The partnership between Edible Arrangements and M&M's taps into the trend of incorporating vibrant, eye-catching visuals into edible gifts.
Industry Implications
1. Gifts and Hampers - The collaboration between Edible Arrangements and M&M's presents disruptive innovation opportunities in the gifting industry by offering a new and exciting range of sweet treats.
2. Bakery and Confectionery - The partnership between Edible Arrangements and M&M's opens up possibilities for disruptive innovation in the bakery and confectionery industry by combining familiar brands to create unique culinary experiences.
3. Retail and E-commerce - The availability of the collaborative products at over 1,000 Edible locations highlights the potential for disruptive innovation in the retail and e-commerce industries by introducing exclusive and limited-edition offerings.
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