M&M's prepares for the upcoming Super Bowl with the premium Almost Champions Ring of Comfort for the runner-up. The brand turns the peanut butter candy chocolate into real diamonds. To do so, the brand heats the peanut butter to a hot 3,000°C then puts it under 800,000 pounds of pressure for every square inch to turn the sweet into graphite before it is cut and polished into shining gems.
The actual ring itself is made from an opulent 14K gold with a replica of the M&M's Orange character with a small compartment to hold a single Peanut Butter M&M. Additional details include the inscribed "Almost Champions" spelled out with diamonds with a playful "We're #2." Rounding the ring out are two orange rubies -- each one detailed with a gold 'M.'
Image Credit: M&M's
What's Driving This Trend
- Premium Jewelry
- The use of real diamonds and 14K gold in candy-themed rings introduces a trend of premium jewelry.
- Edible Accessories
- Combining food and fashion, the creation of rings made from candy presents a trend of edible accessories.
- Playful Brand Partnerships
- Collaborating with the M&M's brand, the Almost Champions campaign showcases a trend of playful brand partnerships.
Who This Affects Most
- Jewelry
- The premium materials used in the candy chocolate-themed rings explore the potential for disruption in the jewelry industry.
- Food and Beverage
- The creation of edible accessories opens up opportunities for disruption in the food and beverage industry.
- Marketing and Advertising
- The collaboration between M&M's and the Almost Champions campaign highlights the potential for disruptive innovation in the marketing and advertising industry.
