Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Klarna's Offbeat Ads Communicate How Smooth Payments Can Be

 - Mar 10, 2016
References: klarna & adweek
Unlike many finance commercials, this ones from Swedish e-commerce payment company 'Klarna' feature few words, no fine print and plenty of quirky imagery.

The theme of the commercial is set after the brand's tagline, "Smoooth Payments" and uses a fish sliding down a plastic slide in order to show how effortless making payments can be.

In addition to this offbeat advertisement starring a slippery fish, Klarna has also released a few commercials that also communicate this same ultra-smooth feeling. This includes another artful clip of a cheese slicer carving out a thin slice from a block of cheese, as well as a hairy creature gracefully swimming in a pool. These commercials defy convention and appeal to young consumers who want to break away from traditional financial institutions.