Unlike many finance commercials, this ones from Swedish e-commerce payment company 'Klarna' feature few words, no fine print and plenty of quirky imagery.
The theme of the commercial is set after the brand's tagline, "Smoooth Payments" and uses a fish sliding down a plastic slide in order to show how effortless making payments can be.
In addition to this offbeat advertisement starring a slippery fish, Klarna has also released a few commercials that also communicate this same ultra-smooth feeling. This includes another artful clip of a cheese slicer carving out a thin slice from a block of cheese, as well as a hairy creature gracefully swimming in a pool. These commercials defy convention and appeal to young consumers who want to break away from traditional financial institutions.
Why This Trend Is Growing
- Quirky Commercials
- The use of offbeat and unconventional advertisements grabs the attention of young consumers looking for a break from traditional marketing tactics.
- Smooth Payments
- Emphasizing the ease and simplicity of payment processes can differentiate companies in the e-commerce and fintech industries.
- Appealing to Young Consumers
- Creating content that defies convention and resonates with younger demographics can be a disruptive innovation opportunity in the advertising and finance sectors.
Industries Being Reshaped
- E-commerce
- Introducing unconventional commercials can attract younger online shoppers looking for unique and relatable brand experiences.
- Fintech
- Focusing on seamless payment solutions and promoting smooth transactions can disrupt the traditional banking and financial services industry.
- Advertising
- Employing unconventional advertising approaches can revolutionize the way brands connect with their target audience, especially younger consumers.
