Klarna Adds a Subscription Plan for Frequent Shoppers
Kanesa David — January 25, 2024 — Marketing
References: klarna & retaildive
Klarna, the leading buy now, pay later provider, is launching its new subscription service across the U.S., priced at $7.99 per month, marking a significant move after a successful pilot phase. Subscribers enjoy fee waivers, double rewards points on purchases, and exclusive promotional offers from partnering retailers.
The subscription model streamlines transaction processes and incentivizes consumers with valuable perks. Klarna's new release reflects its dedication to innovation and customer-centric solutions in the competitive landscape of modern financial services.
“The thing we need to prove to ourselves and to the market is that we can add a new kind of revenue stream to Klarna,” Sandstrom told CNBC. “That’s something that a lot of companies have struggled to do.”
Image Credit: Klarna
The subscription model streamlines transaction processes and incentivizes consumers with valuable perks. Klarna's new release reflects its dedication to innovation and customer-centric solutions in the competitive landscape of modern financial services.
“The thing we need to prove to ourselves and to the market is that we can add a new kind of revenue stream to Klarna,” Sandstrom told CNBC. “That’s something that a lot of companies have struggled to do.”
Image Credit: Klarna
Trend Themes
1. Subscription Services - The rise of Klarna's subscription service reflects the growing popularity of subscription models within the retail industry.
2. Buy Now, Pay Later - Klarna's subscription plan leverages the buy now, pay later concept to provide a convenient and flexible payment solution for frequent shoppers.
3. Customer-centric Solutions - Klarna's subscription model showcases the increasing importance of customer-centric solutions in the competitive landscape of modern financial services.
Industry Implications
1. Retail - Klarna's subscription plan disrupts the retail industry by offering a new way for shoppers to make flexible payments and enjoy exclusive perks.
2. Financial Services - Klarna's innovative subscription service introduces a disruptive payment solution that combines the convenience of buy now, pay later with the benefits of a subscription model.
3. E-commerce - Klarna's new subscription offering presents disruptive opportunities within the e-commerce industry by streamlining transaction processes and providing additional incentives for frequent shoppers.
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