Swedish fintech company Klarna has announced the launch of a new search engine tool that enables users to evaluate and compare product costs before making purchases. In addition, the company also introduced 'shoppable video content,' a platform for creators using the app.
With the new tool, customers can compare prices, shipping choices, product sizes, and colors at numerous stores using the in-app browser provided by Klarna. According to the business, the technology will also hunt for and automatically apply discount deals to their orders.
"The new products revealed today mark a major milestone in Klarna’s evolution to becoming a place where consumers and retailers can now search, discover, and create. From inspiring product discovery all the way to delivery tracking, digital receipts and seamless returns," said Sebastian Siemiatkowski, co-founder and CEO of Klarna.
Image Credit: Klarna
Why This Trend Is Growing
- Price Comparison Tools
- Developing an advanced price comparison tool that provides users with information about product costs and discounts offers.
- Shoppable Video Content
- Creating shoppable video content that enables users to make purchases while watching a video.
- In-app Browsers
- Incorporating in-app browsers into e-commerce platforms that allow users to compare product prices across different stores.
Industries Being Reshaped
- Retail
- Retail companies can use price comparison tools to attract customers by offering competitive prices and discounts.
- E-commerce Platforms
- E-commerce platforms can incorporate shoppable video content to increase user engagement and revenue generated per user.
- Marketing
- Marketing agencies can use in-app browsers for their campaigns, creating advertisements for products that show up when potential customers search for similar products on an e-commerce platform.
