The Most Interesting Man in the World has become a symbol of Dos Equis, but the brand will be ushering in a new man to be the face of its brand later this year.
In order to give the Most Interesting Man a fitting send-off, Dos Equis' final commercial with this character says Adios Amigo not by saying it's the end, but by paying tribute to another great adventure. In this commercial, it's revealed that the Most Interesting Man is now headed on a one-way mission to Mars, from which he will not return. Before he rockets off into space, he says his goodbyes to those he has met along his many adventures.
In the style of the legendary campaign, the final commercial on this Most Interesting Man in the World notes: "His only regret is not knowing what regret feels like."