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20 Examples of Boomer-Targeted Marketing

From Aging Artist Campaigns to Silver Market Advertising

— April 2, 2015 — Marketing
Baby Boomers are discerning consumers, making Silver Market targeting a fine-tuned practice across industries. This demographic––which currently comprises the age range of about 50 to 70 years––is largely interested in establishing healthy habits as these folks approach their senior years.

Edible goods that highlight essential vitamins and nutrients for sustained personal nutrition are ever enticing to this crowd. Minimalist and legible food labeling is more appealing too, for consumers who would rather get the information straight without any visual distraction.

When it comes to commercials, wearable products are typically featured on models from the younger end of the boomer spectrum, identifying this broader demographic with a sense of style and sophistication. This group does not generally like being called 'old.'

Whether it's fashionable adult diapers being advertised or gourmet grocery stores, Silver Market strategies surround the representation of wholesome and active lives of boomers with great poise.
5.5
Score
Popularity
Activity
Freshness
20
Multimedia Memorial Ads
Multimedia Memorial Ads
This Ad Promotes the ShareLife Multimedia Remembrance Service
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19
Senior Influenza PSAs
Senior Influenza PSAs
The 'Flu + You' Program Reminds the Elderly to Get Their Annual Shots
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18
Elderly Accessory Campaigns
Elderly Accessory Campaigns
Ethel and Frank's Mockery Ads Star Granny Supermodels
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17
Midwife-Honoring Ads
Midwife-Honoring Ads
The Coca-Cola 'Ursula's Surprise' Ad Celebrates a Legendary Midwife
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16
Outrageous Baby-Making Ads
Outrageous Baby-Making Ads
This 'Do It for Mom' Ad Asks Danes to Reward Grandmothers with Babies
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15
Suave Senior Beer Ads
Suave Senior Beer Ads
This Dos Equis Beer Ad Honors 'the Most Interesting Man in the World'
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14
Flexible Boomer Workouts
Flexible Boomer Workouts
Spirit50 Addresses Old Age and Health Through Home Fitness Sessions
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13
Healthy Grocery Store Commercials
Healthy Grocery Store Commercials
Whole Foods Market Shows How 'Values Matter' in Campaign
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12
Celebrity Underwear Endorsements
Celebrity Underwear Endorsements
Great American Try-On by Depends Puts Products on Active Stars
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11
Senior Artist Campaigns
Senior Artist Campaigns
Selfridges' Bright Old Things Highlights Artists Over the Age of 40
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10
Solitary Senior Ads
Solitary Senior Ads
Alone's Loneliness Kills Campaign Shows the Harmful Affect of Abandonment
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9
Cranky Senior Campaigns
Cranky Senior Campaigns
The Taco Bell Crunchwrap Commercial is Hilariously Informative
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8
Singing Senior Ads
Singing Senior Ads
This Vodafone Red 4g Commercial Celebrates Discovering New Music at Any Age
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7
Dapper Boomer Menswear Ads
Dapper Boomer Menswear Ads
The Prada Spring Summer 2015 Ad Features Pseudo-Boomer Ethan Hawke
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6
Generational Influencer Guides
Generational Influencer Guides
The Rise of the Millennials Graphic Shows Their Powerful Impact
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5
Youth-Capturing Commercials
Youth-Capturing Commercials
The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
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4
Gaping Snack Bags
Gaping Snack Bags
SJM Conceives of an Easy to Open Packaging Design for Seed Mixes
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3
Seductive Boomer Marketing
Seductive Boomer Marketing
This Barneys Ad Suggests that Attractiveness Improves With Age
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2
Hip Senior Campaigns
Hip Senior Campaigns
Instagram's 84-Year-Old Baddie Winkle is Dimepiece LA's Newest Model
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1
Healthy Minimalist Food Packaging
Healthy Minimalist Food Packaging
Aleia's Gluten Free Products Focus on Key Ingredients
<