The Aleia's Gluten Free Products makes life easier when walking the grocery store aisles in search of healthier alternatives to traditional food products. Especially when it comes to boomers. Recently undergoing a big redesign, the packaging has become much more modern and minimalist. Yet at its core, the branding is bigger and bolder, making them easier to spot and read.
Not to mention that the Aleia's Gluten Free Products packaging focuses on the core ingredients of the particular food item, For example, the products read "oatmeal raisin cookies," "plain stuffing mix" and "classic croutons" in huge letters. Mark Christou, ROOK Creative Partner, says, "We wanted to create a solution that would make shopping Aleia’s Gluten Free Food as enjoyable and memorable as the product itself with an iconic brand identity, personable, fun tone of voice and a flexible, simple design system."