Growing old is tough. Growing old alone is even tougher. In fact, the Loneliness Kills ad campaign claims that it can threaten lives more than many might think. Although it doesn't necessarily affect people physically -- not at first, at least -- it doesn't have a huge emotional component that can take a heavy toll over time.
Targeting seniors specifically, the Loneliness Kills ad campaign was conceived and executed by Superdream, an ad agency based in Birmingham, United Kingdom, for Alone, an organization helping older people in need. It reads, "Research shows that loneliness and isolation can be as harmful to someone's health as smoking 15 cigarettes a day." That's a shocking statement that will open people's eyes.