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Hip Senior Campaigns

Instagram's 84-Year-Old Baddie Winkle is Dimepiece LA's Newest Model

— April 10, 2015 — Marketing
If you follow Baddie Winkle on Instagram, you know that this 84-year-old's sense of style is always on point. As a style icon, Winkle has even caught the eye of Miley Cyrus and fashion brand Dimepiece LA. Scouted on social media, Winkle is now the star of Dimepiece LA's newest campaign called 'State of Mind.'

Showing off signature t-shirts, swimwear, sunglasses and mesh tops, the youthful fashions, Dimepiece LA describes that "Our brand has always stood for timeless female empowerment and continues to encourage this mindset in our newest campaign." Dimepiece LA now joins several other fashion brands like Karen Walker, American Apparel, Dolce & Gabbana and Céline in embracing older models.

Billboards featuring Winkle will be at the roadside en route to this year's Coachella festival, catching the eyes of other youthful spirits.
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