Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,934 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,934 cutting edge ideas.

Hip Senior Campaigns

Instagram's 84-Year-Old Baddie Winkle is Dimepiece LA's Newest Model

— April 10, 2015 — Marketing
If you follow Baddie Winkle on Instagram, you know that this 84-year-old's sense of style is always on point. As a style icon, Winkle has even caught the eye of Miley Cyrus and fashion brand Dimepiece LA. Scouted on social media, Winkle is now the star of Dimepiece LA's newest campaign called 'State of Mind.'

Showing off signature t-shirts, swimwear, sunglasses and mesh tops, the youthful fashions, Dimepiece LA describes that "Our brand has always stood for timeless female empowerment and continues to encourage this mindset in our newest campaign." Dimepiece LA now joins several other fashion brands like Karen Walker, American Apparel, Dolce & Gabbana and Céline in embracing older models.

Billboards featuring Winkle will be at the roadside en route to this year's Coachella festival, catching the eyes of other youthful spirits.
Trend Themes
1. Senior Influencers - Brands are embracing older models as influencers, providing opportunities for senior individuals to showcase their style and influence the fashion industry.
2. Social Media Scouting - Scouting models and influencers through social media platforms like Instagram allows brands to discover unique and diverse talents, paving the way for disruptive innovation in the fashion industry.
3. Age-inclusive Fashion - Fashion brands are shifting towards age-inclusivity, creating clothing lines that cater to a wide range of demographics and challenging traditional beauty norms.
Industry Implications
1. Fashion - The fashion industry is embracing senior models and influencers, creating opportunities for brands to innovate and expand their target audience.
2. Social Media - The use of social media platforms like Instagram for scouting models and influencers is revolutionizing the way brands discover talent and promote their products.
3. Advertising - Advertising and marketing industries are incorporating diversity and inclusivity by featuring older models in their campaigns, opening up new avenues for creativity and disruption.
5.7
Score
Popularity
Activity
Freshness