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The Prada Spring Summer 2015 Ad Features Pseudo-Boomer Ethan Hawke

 - Mar 31, 2015
References: prada & boomerwatch
This Prada Spring 2015 menswear campaign, which stars Ethan Hawke, deftly manages to position the brand as fitting both monied boomers as well as millennials.

While eagle-eyed movie fans will know that Hawke does not exactly fit into the boomer demographic based on his actual age, his high-profile roles in movies such as Before Midnight and Boyhood have made him a boomer father by association. This boomer image of Hawke -- who is still young enough to look great and retain his glamour -- has been smartly leveraged by Prada for this campaign.

What's brilliant about this campaign is that it manages to use a psuedo-boomer star figure alongside a trio of actors -- Miles Teller, Jack O'Connell and Ansel Elgort -- in their 20s, ensuring that boomers associate the brand with both maturity and youthfulness, while millennial consumers aren't alienated.