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22 Successful Selfie Campaigns

From Sweaty Selfie Contests to Gigantic Airport Selfie Cameras

— August 21, 2015 — Pop Culture
Successful selfie campaigns leverage social media to create hyper-engaged, low-budget and viral advertising by getting followers of a brand or movement to post photos or videos of themselves interacting with a product or engaging with a concept.

The motivations behind selfie campaigns vary wildly -- from the political to the commercial to just-for-fun movements. In one example, a viral selfie campaign swept through Lebanon in support of an Olympian who had racy photos leaked online. Supporters posted comedic all-but-nude selfies with the hashtag #StripForJackie to protest the violation of the professional skier's privacy. Moreover, the Samsung Galaxy S5 selfie challenge asked random beach-goers to strip down and dive in to test the new phone's underwater capabilities. Those brave enough to go along with the experiment were rewarded with an S5 of their own.

Selfie campaigns are a staple of modern advertising. Leading forward, selfie campaigns are becoming increasingly creative, asking participants to do more and more challenging and creative activities in order to participate in a hashtag movement.
6
Score
Popularity
Activity
Freshness
22
Icy Awareness Challenges
Icy Awareness Challenges
This Celebrity Ice Bucket Challenge Has Tom Cruise Take the Plunge
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21
Augmented Mobile Ads
Augmented Mobile Ads
Discovery Channel's Shark Week is Being Promoted to Young Mobile Users
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20
Senior Selfie Campaigns
Senior Selfie Campaigns
The McDonald's Senior Citizen Edition Commercial Proves Aging is Fun
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19
Romantic Senior Selfies
Romantic Senior Selfies
Milka's Selfie Campaign Introduces the Photography Phenomenon to Elders
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18
Underwater Selfie Campaigns
Underwater Selfie Campaigns
Spontaneous #Underwaterselfies Show the Galaxy S5 Waterproof Features
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17
Heartfelt Gifting Campaigns
Heartfelt Gifting Campaigns
The #GrouponSelfie Campaign Rewards People with Surprise Gifts
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16
Social Media Candy Machines
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
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15
Gigantic Airport Selfie Campaigns
Gigantic Airport Selfie Campaigns
The Aeroports De Paris Will Display Selfies on Its Terminal Face
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14
Interactive Lip-Sync Battle Ads
Interactive Lip-Sync Battle Ads
Toronto Bloggers Kastor & Pollux Star in This Playful Campaign
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13
Kissable Cause Marketing
Kissable Cause Marketing
The Twizzler Challenge Hopes to be the Next Ice Bucket Challenge
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12
Planetwide Selfie Campaigns
Planetwide Selfie Campaigns
For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
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11
Global Selfie Photomosaics
Global Selfie Photomosaics
NASA's 'Global Selfie' Comprises 36,000 Selfies from Around the World
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10
Frosty Disease Awareness Campaigns
Frosty Disease Awareness Campaigns
The ALS Ice Bucket Challenge is Causing a Flood of Donations
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9
Sweaty Selfie Contests
Sweaty Selfie Contests
MapMyFitness Wants You to Prove You Can Sweat by Posting a Workout Selfie
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8
Politically Fueled Selfies
Politically Fueled Selfies
Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest
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7
Selfie Fashion Auctions
Selfie Fashion Auctions
The Selfie Collection is Presented by the Nokia Lumia 735 Smartphone
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6
Selfie Makeup Campaigns
Selfie Makeup Campaigns
Lady Gaga Stars in a Self-Photographed Shoot for Shiseido Cosmetics
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5
Stripped Statement Selfie Campaigns
Stripped Statement Selfie Campaigns
The #StripForJackie Campaign is Effective and Going Viral
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4
In-Store Selfie Contests
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
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3
Bohemian Selfie Campaigns
Bohemian Selfie Campaigns
The FP Selfie Edition Features Real-Life Customers
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2
Unleash Your Inner Selfie
Unleash Your Inner Selfie
Upload Photos For a Shot to Be the Face of a Global Advertising Campaign
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1
Skivvy Selfie Campaigns
Skivvy Selfie Campaigns
The 'My Calvins' Campaign Features Tons of Celebs in CK Underwear
<