Shiseido cosmetics tapped into selfie culture for inspiration for the brand's latest marketing campaign. The photoshoot was captured by and starred the world famous songstress and style icon Lady Gaga entirely from her mobile device.
Celebrating the infamous selfie trend, Japanese makeup brand Shiseido ditched the traditional high fashion photoshoot model to launch its 2015 products. Instead the company elected Lady Gaga, an infamous Instagram selfie queen, to take 50 photos of herself decked out in Shiseido makeup looks. Hopefully consumers will turn the campaign viral by taking their own selfies in looks put together with brand's cosmetics. While the images will only be marketed in Japan, surely the songstress will post a few of her favorite selfies on Instagram for all the world to see.
Why This Trend Is Growing
- Selfie-driven Marketing
- The trend of using selfies to drive advertising and marketing campaigns opens up disruptive innovation opportunities for cosmetics companies to create campaigns specifically designed for social media platforms.
- Influencer-branded Makeup
- The trend of influencer-led advertising and marketing campaigns creates disruptive innovation opportunities for cosmetics companies to collaborate with social media influencers to market and promote their products through branded content.
- Mobile Device Marketing
- The trend of using mobile devices to capture and market content opens up disruptive innovation opportunities for cosmetics companies to create mobile-friendly marketing campaigns and products designed specifically for mobile devices.
Industries Being Reshaped
- Cosmetics
- Cosmetics companies can capitalize on the selfie-driven marketing trend to create engaging campaigns and promote their products through social media platforms.
- Fashion
- Fashion brands can collaborate with social media influencers to create branded content marketing campaigns and promote their products through social media platforms.
- Technology
- Cosmetics and fashion companies can partner with technology companies to create mobile-friendly marketing campaigns and products that are designed specifically for mobile devices (smartphones and tablets).
