Shiseido cosmetics tapped into selfie culture for inspiration for the brand's latest marketing campaign. The photoshoot was captured by and starred the world famous songstress and style icon Lady Gaga entirely from her mobile device.
Celebrating the infamous selfie trend, Japanese makeup brand Shiseido ditched the traditional high fashion photoshoot model to launch its 2015 products. Instead the company elected Lady Gaga, an infamous Instagram selfie queen, to take 50 photos of herself decked out in Shiseido makeup looks. Hopefully consumers will turn the campaign viral by taking their own selfies in looks put together with brand's cosmetics. While the images will only be marketed in Japan, surely the songstress will post a few of her favorite selfies on Instagram for all the world to see.