In order to reward those who work hard and do good for others, Groupon set up the #GrouponSelfie campaign to help people on social media nominate those deserving of surprise gifts this holiday season.
This video explaining the campaign captures hidden camera footage of a few people receiving their gifts from Groupon, capturing their attention with a talking gift box. After having a quick chat with the voice coming from the box, these unsuspecting people are given meaningful gifts like toy cars to represent that they'll get the chance to go on a Ferrari test drive, flowers for a spa day or tickets for a trip to Italy. Once received, people pose with these objects for a selfie.
The campaign is reminiscent of TD Bank's Automatic Thanking Machines, which provided gifts to customers to thank them for their service. However, #GrouponSelfie gives people online the chance to get involved.
Image Credit: Groupon
Key Themes Behind This Trend
- Heartfelt Gifting Campaigns
- Disruptive innovation opportunity: Develop similar campaign models to reward hardworking individuals and promote engagement on social media.
Where This Applies
- E-commerce
- Disruptive innovation opportunity: Incorporate surprise gift giveaways into online shopping experiences to enhance customer loyalty.
- Financial Services
- Disruptive innovation opportunity: Implement personalized gifting initiatives to thank and surprise customers for their loyalty and support.
- Travel and Tourism
- Disruptive innovation opportunity: Offer surprise travel packages or experiences as a way to engage customers and create memorable moments.
