The Walmart Joy. Fully. Campaign Uses Facial Recognition Tech
Laura McQuarrie — October 29, 2021 — Business
References: adweek
The Walmart Joy. Fully. campaign is taking off this holiday season and it includes shoppable experiences and facial recognition technology to support e-commerce activity. 2021 is set to be another record-breaking year of e-commerce and the shopping season is being supported with new online experiences to engage consumers. Thanks to facial recognition tech, Walmart's Joy Shop is capable of detecting the kinds of gifts people find pleasing by seeing when they smile. This part of the holiday shopping season offers a look into the future of e-commerce.
Alongside the Joy. Fully. campaign, Walmart will also be sharing the Taste. Fully. campaign featuring shippable recipes on Pinterest with brand partners like General Mills, Kraft and PepsiCo.
Alongside the Joy. Fully. campaign, Walmart will also be sharing the Taste. Fully. campaign featuring shippable recipes on Pinterest with brand partners like General Mills, Kraft and PepsiCo.
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