American retail giant Walmart has teamed up with Meredith Corporation, a leading multi-platform media company, to deliver a cross-platform solution for promoting and selling food-related products and content.
The new platform aims to help busy families plan and prepare meals faster by implementing innovative AI-powered meal planning technology, alongside shippable recipes, visual search, chatbots, and more. The unique partnership combines Walmart's massive customer reach and omnichannel presence with Meredith Coproations's proprietary technology and food-focused expertise.
Together, the companies will launch a series of shoppable ad experiences that customers can engage with in order to plan meals and add recipe ingredients directly to their online Walmart carts. The cross-platform effort aims to "reimagine the shopping experience with highly personalized content and ad experiences that deliver unparalleled value every step of the way," explained Corbin de Rubertis, senior vice president of Innovation at Meredith.
Image Credit: Walmart, Shutterstock
Key Themes Behind This Trend
- Shoppable Food-based Ads
- Opportunities for AI-powered meal planning technology and innovative ad experiences to promote and sell food-related products and content
- Cross-platform Partnerships
- The potential for unique partnerships to combine expertise and resources for a more personalized customer experience
- Visual Search and Chatbots
- The integration of interactive technology to enhance and streamline the meal planning and shopping process
Where This Applies
- Retail and E-commerce
- Opportunities for businesses to leverage technology to provide a more personalized and efficient shopping experience
- Media and Advertising
- The potential for cross-platform partnerships to create innovative and engaging ad experiences that drive sales
- Food and Beverage
- The opportunity for companies to utilize AI-powered meal planning technology to create more efficient and personalized meal planning experiences for customers
