Walmart is launching various new tools designed to help its customers shop easier. These tools include a new enhanced search, beauty try-on experience, and voice assistance powered by generative artificial intelligence (AI).
The new enhanced search allows users to search by specific use cases, streamlining the search process and eliminating the need for multiple separate searches. Additionally, a GenAI assistant is being introduced to aid customers in making complex purchasing decisions, and a new voice experience within the Walmart mobile app enables hands-free shopping.
In the beauty aisle, Walmart is rolling out a new try-on experience that adapts to different skin tones and face shapes. This tool is available for over 1,400 blush/bronzer, eyeshadow, and lip products.
Image Credit: Walmart
What Makes This Trend Stand Out
- Enhanced Search
- Tools like an enhanced search feature that allows users to search by specific use cases can streamline the search process and improve the customer shopping experience.
- Genai Assistant
- The introduction of a GenAI assistant can help customers make complex purchasing decisions and provide personalized recommendations, enhancing the customer shopping experience.
- Try-on Experience
- The rollout of a new try-on experience that adapts to different skin tones and face shapes in the beauty aisle can make shopping for makeup products more convenient and personalized.
Sectors Adopting This
- Retail
- The retail industry can benefit from implementing AI-powered tools like enhanced search, GenAI assistants, and try-on experiences to enhance customer engagement and improve overall customer satisfaction.
- E-commerce
- In the e-commerce industry, the integration of AI-powered tools such as enhanced search, GenAI assistants, and try-on experiences can create a more immersive and personalized online shopping experience for customers.
- Beauty
- The beauty industry can leverage AI-powered tools like try-on experiences that adapt to different skin tones and face shapes to provide a more inclusive and personalized makeup shopping experience for customers.
