The Twizzler Challenge may be setting itself up to be the next Ice Bucket Challenge, but in a much simpler, sweeter and less physically demanding way. That is, unless a person doesn't want to be the Lady to someone else's Tramp in this playful scenario. Essentially, the Twizzler Challenge involves a single Twizzler eaten by two people. They chomp down on both ends until they meet in the middle for a kiss.
All done for a great cause -- autism -- the Twizzler Challenge has already been supported by a number of celebrities, including TODAY show anchors Kathie Lee Gifford and Matt Lauer. Of course, since the Twizzler Challenge has been heavily branded, it hasn't caught on like the Ice Bucket Challenge.