From billiards-inspired football games that showcase a vehicle's bumpers to department store takeovers in the form of garden cafe pop-ups, there are a variety of sources of inspiration from auto brand activations that can be applied to a variety of industries.
The Toyota Barista cafe was an innovative auto brand activation hosted by the brand and Tokyo-based agency Catchball. The event showed off the Toyota Hybrid's power by cooking breakfast for a group of lucky consumers entirely using the car as the source of energy.
A Leo Burnett-designed stunt in Sao Paulo from 2015 engaged consumers with an interactive Fiat WiFi taxi activation. The auto brand activation offered taxi passengers free WiFi access if they buckled up their seatbelt, which was successful in that 100% of passengers in the Fiat stunt complied.
From Luxury Vehicle Garden Pop-Ups to Car-Powered Breakfasts
Branded Snow Shovels
Subaru's Winter Marketing Stunt Provides Shovels to Non-Subaru Drivers
The 'Toyota Barista' Stunt Demonstrates How Much Energy Brakes Generate
7up's Art Bus Features a Knit Installation by Magda Sayeg
Kinetic Energy Breakfasts
This Company Used the Electrical Energy from a Race Car to Cook Food
Movie-Inspired Pizza Deliveries
Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
Electric Automotive Tours
Tesla's 'Meet Model X' Brings the Car to 30 Locations in North America
Seatbelt-Enabled Taxi WiFi
The Fiat WiFi System is Accessible When Passengers Buckle Up
Automotive Beach Chairs
Holiday Autos' Ultimate Deck Chair Takes the Shape of a Car
Cinematic Display Trucks
This Film Marketing Stunt for Spectre Shows Off Bond's Movie Props
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
Pop-Up Auto Retailers
The New 'Tesla' Automotive Shops Come in the Form of Shipping Containers
Sport Vehicle Mud Masks
This Jeep 75th Anniversary Campaign Stars Elyas M'Barek
Personalized Ride Campaigns
This SKODA Car Marketing Stunt Harnesses the Power of AR Technology
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store