Knowing that customization and technology are two things that never fail to win people over, this week-long ŠKODA car marketing stunt was created by digital out-of-home agency Enigma. The stunt now set up at London's Waterloo station surrounds the launch of the third-generation ŠKODA Fabia, featuring an augmented reality station where people passing by can make the car their own from the inside out.
In terms of personalization, people are able to choose from 14 colors and five interior color schemes just as they would with a car design in a video game. Once the customized schemes have been chosen, people are invited to take a virtual seat inside of the Fabia. To capture the experience, a snapshot is sent to participants via email or social media.