'The Sound of Porsche' is a pop-up shop that opened in New York's Meatpacking District, serving as a place where anyone could come in and experience the brand like never before. The shop took the shape of a record store, with a focus on the sound and the history of Porsche.
The interior of the lounge is divided up into four different areas, including stations where visitors can hook themselves up to a pair of headphones and watch clips curated around themes like design and racing. Another neat station inside the lounge includes a 911 Carrera 4S Coupe display, where people can interact with the car by choosing a projection to be displayed on it. Beyond this, there's also a station where visitors can draw dream Porsche for a trip to the Porsche Museum in Germany.