In order to forge long-term relationships with today's consumers, brands are turning their brand heritage into something to be experienced rather than told. In this way, consumers are able to become part of the dialogue by sharing their own authentic stories through first-hand experiences.
Brands like Apple, Mattel and Gucci have all set up retrospective exhibits in museums around the world for the purposes of charting brand and product evolution over time. On a smaller scale, there are also plenty examples of brands that make use of temporary installations, pop-up events and in-store stations in order to reference origins.
Milestone anniversaries have also become important points for brands to celebrate in order to give respect to the past and acknowledge how they plan to continue as visionaries with a clear place in the future.
From Festive Sneaker Soirees to Iconic Doll Exhibitions
Laura McQuarrie — March 16, 2016 — Business
Bicentennial Brand Celebrations
The Royal Doulton 200th Anniversary Campaign is Digitally Powered
Cosmetic Anniversary Soirees
The BYS Cosmetics Brand Hosted a Three Year Anniversary Dinner Party
Contemplative Fashion Exhibits
Gucci's New Exhibit in China Explores the Meaning of "Contemporary"
Branded Toilet Museums
This Japanese Museum Showcases the Toilet History of Toto Ltd.
Iconic Doll Exhibitions
The ‘Barbie: The Icon’ Exhibit Displays the History of Mattel’s Famed Doll
Invisible Brand Museums
The Qualcomm Invisible Museum is Now at SXSW 2016
Festive Sneaker Soirees
Jordan Brand's 30th Anniversary Was Commemorated at a Party to Remember
E-Commerce Birthday Road Trips
The eBay 20th Anniversary Airstream Trailer Showcased Deals
Star Athlete Activewear Flagships
The Air Jordan Flagship in Hong Kong is a Brand Fan's Dream
Narrative Swedish Design Pop-Ups
Design Brand kikki.K Has Popped Up in London's Covent Garden
Romantic Mail Trucks
The Veuve Clicquot Mail Truck Revives the Art of Handwriting
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
Multi-Sensory Warehouse Installations
'29Rooms' Immerses Refinery29 Readers in Real-World Content
Fashionable Martini Pop-Ups
The Harvey Nichols and Grey Goose Pop-Up Offers Personalized Cocktails
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store