After introducing audiences to its popular "bar on wheels" concept, Grey Goose joined forces with high-end department store Harvey Nichols for a party to remember. The vodka brand's bespoke pop-up let guests sample personalized cocktails and gourmet food pairings that were served with vodka martinis of their choice.
Appealing to millennial sensibilities, Grey Goose's personalized cocktails were also a hit among vodka connoisseurs and budding bartenders. Furthermore, its food pairings were customized to bring out the vodka brands smooth flavor profiles.
In addition to enjoying custom craft cocktails and a variety of great food, guests also learned about the history of the French vodka brand and were able to enjoy an artisanal menu while in an elegant outdoor space.