A Bentley digital experience recently took over an Amsterdam hotel in an innovative activation that involved augmented reality technology. Aimed at uniting the brand's history with its current crop of vehicles, the digital experience incorporated augmented reality technology that allowed guests to create a virtual mock-up of their personalized car.
The innovative Bentley activation was held at the Conservatorium Hotel in Amsterdam, inside a lounge designed by Bentley Leusden, the official retailer for Bentley in the Netherlands. Inside the lounge was a hospitality area that included beverages, snacks and branded merchandise available for purchase. Notably, the activation featured no actual vehicles and included a hi-tech laser projection system that showcased the personalization of the vehicles.