A Bentley digital experience recently took over an Amsterdam hotel in an innovative activation that involved augmented reality technology. Aimed at uniting the brand's history with its current crop of vehicles, the digital experience incorporated augmented reality technology that allowed guests to create a virtual mock-up of their personalized car.
The innovative Bentley activation was held at the Conservatorium Hotel in Amsterdam, inside a lounge designed by Bentley Leusden, the official retailer for Bentley in the Netherlands. Inside the lounge was a hospitality area that included beverages, snacks and branded merchandise available for purchase. Notably, the activation featured no actual vehicles and included a hi-tech laser projection system that showcased the personalization of the vehicles.
Why This Trend Is Growing
- Augmented Reality Experiences
- The use of augmented reality technology in luxury car experiences provides opportunities for immersive and interactive customer engagement.
- Virtual Car Configurators
- Virtual mock-ups and personalized car configurators pave the way for a seamless and customized car buying experience.
- Hi-tech Projection Systems
- The integration of hi-tech laser projection systems in car activations offers a unique way to showcase vehicle personalization and features.
Industries Being Reshaped
- Automotive
- Automotive companies can leverage augmented reality, virtual configurators, and hi-tech projection systems to enhance customer experiences and elevate their brand positioning.
- Hospitality
- Hotels and resorts can collaborate with luxury car brands to create engaging experiences for their guests, leveraging technology like augmented reality and hi-tech projection systems.
- Event Management
- Event management companies can utilize augmented reality and innovative projection systems to create unforgettable brand activations and product showcases for their clients in the automotive industry.
