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Cosmetic Anniversary Soirees

The BYS Cosmetics Brand Hosted a Three Year Anniversary Dinner Party

— October 7, 2015 — Lifestyle
The BYS Cosmetics brand hosted a private dinner party to celebrate the company's three year anniversary. This luxurious event was titled "3 Glam Years: Bigger. Bolder. Brighter."

The entire evening was dedicated to the company and its employees. It was hosted at One Esplanade in Pasay City last month. The evening consisted of dinner and speeches from guests such as Jacob Benedicto, BYS Cosmetics founder Ed Aitken and iFace Inc. president Tony Chua.

The event brings a unique celebratory experience directly to those who work hard for the brand each day. Instead of traditional brand giveaways or publicity stunts, this internal event focused on BYS Cosmetics' behind-the-scenes contributors. Each guest experienced a red carpet, music and a delicious meal. By celebrating the team behind the brand, this BYS Cosmetics event encouraged a positive work environment while honoring the dedication of its employees.
Trend Themes
1. Internal Employee Celebrations - Companies can increase employee morale and motivation by hosting private events to celebrate their employees' hard work and dedication instead of traditional brand giveaways and publicity stunts.
2. Company Anniversary Celebrations - Celebrating a company's anniversary with luxurious events can increase brand loyalty and enhance the company's reputation, both internally and externally.
3. Inclusive Corporate Culture - Creating an inclusive corporate culture where all employees are recognized and celebrated can improve productivity and foster a positive work environment.
Industry Implications
1. Cosmetics - Cosmetics companies can host private events to celebrate employee contributions and increase brand loyalty internally and externally.
2. Corporate Event Planning - Event planning firms can offer unique and creative ideas for internal employee celebrations to improve corporate culture and enhance brand reputation.
3. Human Resources - HR departments can plan and organize internal employee events as a way to boost morale and create a more inclusive and positive work environment for the staff.
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