Celebratory Cosmetic Collections

The Pixi 25 Years of Glow Collection is Arriving Now

The Pixi 25 Years of Glow collection has been announced by the brand in celebration of its silver anniversary to provide consumers with a variety of ways to elevate their look with new and returning favorites.

The product range includes a curated collection of new items and returning favorites to appeal to a wide range of consumer preferences. The collection thus includes the Hand Hero hand lotion, Glowin' TwentyFive, Liquid Fairy Lights and Matte Last Liquid Lipstick. The Glowin' TwentyFive comes in RoseLove, PeachGlow, SuperGold and SunKissed shades, while Liquid Fairy Lights comes in SilverSky, PetalQuartz, Sapphire, PassionLight, OliveOld and Amethyst. Finally, the Matte Last Liquid Lipstick comes in WarmPink, FreshPink, Crimson, HotPink, CherryBerry and RawRust.

The Pixi 25 Years of Glow collection is available now both in-store and online.

Anniversary-themed Product Lines
Anniversary-themed product lines capitalize on nostalgia and brand loyalty by offering consumers a limited-time collection.
Curated Cosmetic Bundles
Curated cosmetic bundles provide a convenient way for consumers to access a variety of matching or complementary beauty products.
Diverse Shade Options
Diverse shade options cater to a broad spectrum of skin tones and personal preferences, emphasizing inclusivity and customization.

Industries Being Reshaped

Beauty & Personal Care
The beauty and personal care industry is continually evolving with new product launches and themed collections that engage consumers.
E-commerce
E-commerce plays a crucial role in the distribution and accessibility of exclusive product lines and limited-edition collections.
Retail
Retailers benefit from anniversary collections that drive in-store traffic and boost sales through exclusive and celebratory product offerings.
SCORE
4.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 50%
Freshness 36%