The Veuve Clicquot Mail Truck Revives the Art of Handwriting

 - Jul 30, 2014
References: luxurydaily & luxurylaunches
To revive the romance of handwritten letters, a Veuve Clicquot mail truck will be touring the United States, encouraging Americans to pen letters to their friends and family.

The stunt pays tribute to the brand's history and honors the distinct handwriting style Madame Clicquot used to communicate with suppliers and agents after her husband's passing. In addition to being able to pick up a pen and piece of paper, the truck blends the old with the new, letting participants take selfies, enjoy music, illusionists and caricaturists. The Veuve Clicquot mail truck will be making stops at various hotels and restaurants as well, and of course, the brand's iconic Yellow label and Rose champagnes will be served.