To celebrate the beloved movie's 25th anniversary, Uber carried out pizza deliveries from Home Alone's fictional pizzeria -- 'Little Nero's' -- in major American cities.
In the children's holiday film, the delivery boy scene is memorable, with young Macaulay Culkin's character saying to him, "Keep the change, ya filthy animal." The ride app uses that fictional pizzeria as a creative way to bring food and a copy of the movie to Uber users for a one-day promotion.
These pizza deliveries were done in order to spark interest and awareness about UberEATS -- a food delivering service that the ride app has developed. Teaming up with Twentieth Century Fox, the publicity stunt was a great way to attract new found interest in the old movies and the new service - an excellent example in co-branded experiences.