MOD Pizza and TRON: Ares Partnered to Reward Fans with Deals
Michael Hemsworth — September 25, 2025 — Marketing
References: modpizza & qsrmagazine
MOD Pizza and TRON: Ares have teamed up to help celebrate the latest installment in the Disney film franchise, which will see fans rewarded with a variety of perks for their patronage.
The promotion is taking place from September 22 through November 7, 2025 and will reward guests with a $10 Fandango Movie Reward with a $30 purchase at a MOD restaurant. MOD will also be offering an augmented reality experience that can be accessed by simply scanning the QR code in the restaurant where they can try their hand at solving the TRON-themed, pizza-inspired maze.
MOD Pizza Chief Operating Officer Marina Daniels spoke on the MOD Pizza and TRON: Ares promotion saying, "This season is about bringing people together for experiences they’ll remember long after the credits roll. We’re excited to help guests gear up for TRON: Ares, because every great adventure deserves a delicious opening scene.”
The promotion is taking place from September 22 through November 7, 2025 and will reward guests with a $10 Fandango Movie Reward with a $30 purchase at a MOD restaurant. MOD will also be offering an augmented reality experience that can be accessed by simply scanning the QR code in the restaurant where they can try their hand at solving the TRON-themed, pizza-inspired maze.
MOD Pizza Chief Operating Officer Marina Daniels spoke on the MOD Pizza and TRON: Ares promotion saying, "This season is about bringing people together for experiences they’ll remember long after the credits roll. We’re excited to help guests gear up for TRON: Ares, because every great adventure deserves a delicious opening scene.”
Trend Themes
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Augmented Reality Dining Experiences — The integration of augmented reality experiences within dining settings enhances customer engagement by merging interactive digital elements with traditional meals.
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Collaborative Movie-themed Promotions — Brands are increasingly leveraging pop culture collaborations to captivate audiences, offering dual benefits for movie buffs and food enthusiasts alike.
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Incentive-based Dining Rewards — Dinosaurs are incentivized through attractive rewards, encouraging larger purchases and customer loyalty by linking dining experiences with entertainment perks.
Industry Implications
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Restaurant Industry — Augmented reality tools and creative promotional partnerships are transforming how restaurants engage with patrons, providing new and immersive dining experiences.
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Film Entertainment Industry — The crossover between dining and film promotions presents opportunities for the film industry to broaden its audience reach and enhance movie-going experiences.
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Marketing and Promotions Industry — Innovative cross-industry partnerships present fresh avenues for marketers to design unique campaigns that integrate dining and entertainment.
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