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18 Film & TV Activations

From Movie-Inspired Pizza Deliveries to Wizardly Brand Activations

— March 17, 2016 — Marketing
From hyper-realistic set recreations to movie-inspired ride-sharing promotions, there are plenty of innovative film and TV activations that highlight how experiential marketing is a useful and important tool for media marketers.

In order to celebrate the opening of the Diagon Alley attraction at NBC Universal Orlando, the brand hosted an immersive brand activation inside London's King's Cross Station. The laid back event engaged passersby with a Diagon Alley-inspired photobooth and offered consumers information on planning a trip to the park.

Hosted at South by Southwest 2016, an elaborate marketing experience inspired by the Coney Island story world of television series Mr Robot got attendees excited ahead of the show's upcoming second season debut. The interactive event included a 100-foot ferris wheel inspired by the Wonder Wheel at Coney Island and a replica of the show's F Society hacker den.
3.8
Score
Popularity
Activity
Freshness
18
Sci-Fi Surfing Stunts
Sci-Fi Surfing Stunts
These Surfers in Stormtrooper Suits Draw Attention to Movie Locations
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17
Television-Inspired Carnival Stunts
Television-Inspired Carnival Stunts
The Mr Robot SXSW Pop-Up Featured a 100-Foot Ferris Wheel
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16
Galactic Marketing Events
Galactic Marketing Events
This Campaign Lined Up 500 Stormtroopers on the Great Wall of China
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15
Superhero Ramen Eateries
Superhero Ramen Eateries
Ippudo Celebrates Marvel Heroes with a Themed Pop-Up Restaurant Location
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14
Recreated Movie Restaurants
Recreated Movie Restaurants
This Hot Dog Stand Transformed into 'McDowell's from Coming to America
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13
Robotic Dating App Stunts
Robotic Dating App Stunts
This SXSW Tinder Marketing Stunt Used a Hot Robot to Promote Ex Machina
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12
Immersive Brand Attractions
Immersive Brand Attractions
This Mattel Experience Brings TV Characters to Life in Liverpool
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11
Sitcom-Themed Pop-Ups
Sitcom-Themed Pop-Ups
This Seinfeld Pop-Up Bar is Set to Open in Toronto This Summer
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10
Haunting Television Marketing
Haunting Television Marketing
A New Series Entices Audiences with Its Persona Synthetics Branding
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9
Movie-Inspired Pizza Deliveries
Movie-Inspired Pizza Deliveries
Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
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8
Mythic Dragon Easter Eggs
Mythic Dragon Easter Eggs
This Game of Thrones-Inspired Chocolate Egg by Melt is in London
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7
Comic Hero Tattoo Parlors
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
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6
Fantasy Series Snow Murals
Fantasy Series Snow Murals
Artist Simon Beck Made a Game of Thrones Snow Mural for Sky Atlantic
<
5
Cinematic Cafe Pop-Ups
Cinematic Cafe Pop-Ups
Australia Will Have a Central Perk Coffee House from the Set of Friends
<
4
Movie Motel Recreations
Movie Motel Recreations
Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015
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3
Cinematic Beauty Pop-Ups
Cinematic Beauty Pop-Ups
The New Kiehl's Pop-Up Celebrates the Premier of Zoolander 2
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2
90s Game Show Recreations
90s Game Show Recreations
The London Crystal Maze Event Promotes Freixenet Sparkling Wine
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1
Wizardly Brand Activations
Wizardly Brand Activations
This Diagon Alley Event Took Place at London's King's Cross Station
<