In order to celebrate the theme parks first anniversary, NBC Universal launched an immersive activation in the form of a Diagon Alley installation at London's King's Cross station. The playful event featured a recreation of the Harry Potter series' infamous shopping district by 3D graffiti artists Max n Joe. The recreation served as a backdrop for a Diagon Alley photobooth with plenty of props on hand.
The Diagon Alley recreation marks a single year since the opening of the attraction at NBC Universal's Orlando Theme Park and is boosted by its connectivity that enabled individuals to share the photobooth image on social media networks immediately.
A fun way to celebrate the Orlando attraction in a setting that the story took place, the Diagon Alley experience is a great example of buzzworthy shareable content that is able to reach audiences far from the microsite location.