Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

A New Series Entices Audiences with Its Persona Synthetics Branding

 - Jul 8, 2015
References: brandchannel
Humans is an upcoming ABC television series that used fake advertisements for an artificial intelligence brand called Persona Synthetics in order to create buzz with audiences. First rolling out a series of YouTube ads that advertised the lifelike qualities and capabilities of the robots, the ABC-produced series is a science fiction drama about the industrial robots and their everyday uses.

Depicted doing everything from cleaning up around the house to looking after children, the Persona Synthetics commercials are unsettling in a way that can't be explained. By setting up the series with an eerie take on a potential soon reality that is so unsettling, ABC and Humans are able to ensnare audiences with that first emotional connection.

The use of the fake branding for Persona Synthetics is an example of emotional marketing, as ABC's clever rollout speaks directly to the heart of consumers and namely, their fear of a future defined by AI robots.