The Wye Valley and Forest of Dean are now using a fun Star Wars promotion to draw people to the area.
Now that it's been revealed that some of Star Wars: The Force Awakens was filmed in these regions, it's estimated that the area will rake in millions of dollars from tourism alone. In anticipation of this, the tourist board created a fun film featuring surfers in Stormtrooper wetsuits surfing down the Severn Bore.
The latest addition to the sci-fi franchise has provided plenty of opportunity for brands to create inventive in-store shopping displays, branded products, collaborations, as well as great publicity stunts like these to remind of special links that the film shares with the real world.
Why This Trend Is Growing
- Film Tourism
- Opportunity for regions to promote their locations featured in popular films and attract tourists.
- Branded Collaborations
- Opportunity for brands to create partnerships and collaborations to capitalize on the popularity of a film franchise.
- Inventive Shopping Displays
- Opportunity for brands to create unique and immersive shopping experiences inspired by a film franchise.
Industries Being Reshaped
- Tourism
- Tourist destinations can leverage film locations to attract visitors and boost local economies.
- Retail
- Retailers can partner with film franchises to create exclusive merchandise and engaging shopping experiences.
- Entertainment
- Entertainment companies can capitalize on the popularity of a film franchise by creating unique experiences or events.
