These Surfers in Stormtrooper Suits Draw Attention to Movie Locations
Laura McQuarrie — December 22, 2015 — Marketing
References: prexamples
The Wye Valley and Forest of Dean are now using a fun Star Wars promotion to draw people to the area.
Now that it's been revealed that some of Star Wars: The Force Awakens was filmed in these regions, it's estimated that the area will rake in millions of dollars from tourism alone. In anticipation of this, the tourist board created a fun film featuring surfers in Stormtrooper wetsuits surfing down the Severn Bore.
The latest addition to the sci-fi franchise has provided plenty of opportunity for brands to create inventive in-store shopping displays, branded products, collaborations, as well as great publicity stunts like these to remind of special links that the film shares with the real world.
Now that it's been revealed that some of Star Wars: The Force Awakens was filmed in these regions, it's estimated that the area will rake in millions of dollars from tourism alone. In anticipation of this, the tourist board created a fun film featuring surfers in Stormtrooper wetsuits surfing down the Severn Bore.
The latest addition to the sci-fi franchise has provided plenty of opportunity for brands to create inventive in-store shopping displays, branded products, collaborations, as well as great publicity stunts like these to remind of special links that the film shares with the real world.
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