Sportswear giant adidas introduces the new Stormtrooper colorway design that is seen detailing its signature Crazy 1 sneaker model this season. The shoe was originally known as the Kobe 1 as it was launched by the athlete during the 2000 Championship series.
It took on the new name in 2013 and this time around, it is designed with inspiration from the cult sci-fi film series and the iconic Stormtroopers. The basketball shoe retains most of the design elements and has a white molded synthetic material that makes up the upper as it sits on top of an EVA midsole base. Black details can be seen in the double foam collar, outsole, and heel section to round it all out.
Image Credit: HBX
What's Driving This Trend
- Sci-fi Themed Fashion
- Creating sci-fi-inspired fashion designs that appeal to pop culture enthusiasts presents opportunities for disruptive innovation in the fashion industry
- Minimalist Sneakers
- The popularity of minimalist sneaker designs continues to rise and presents opportunities for disruptive innovation in the athletic footwear market
- Crossover Pop Culture Merchandise
- Creating merchandise that crosses over between pop culture franchises, such as sci-fi films and sports, presents opportunities for disruptive innovation in the merchandising industry
Who This Affects Most
- Fashion
- The sci-fi-inspired fashion trend presents opportunities for disruptive innovation in the fashion industry
- Athletic Footwear
- The popularity of minimalist sneaker designs presents opportunities for disruptive innovation in the athletic footwear market
- Merchandising
- The crossover of pop culture franchises presents opportunities for disruptive innovation in the merchandising industry
