A&E has recreated the titular accommodations from the network's hit television show Bates Motel at SXSW 2015 in Austin, Texas. The Bates Motel at SXSW will feature a Norman Bates-themed GIF booth and plenty of realistic decor.
The Bates Motel at SXSW 2015 includes a detailed guestbook filled with fan art collected through social media, partnering with Tumblr to find the best across networks. A&E will be giving away a free stay at the creepy accommodations, which also boasts a selection of real props from the show's set.
The haunting show, conceived as a prequel to Hitchcock's film adaptation of 'Psycho,' is currently in its third season, but will surely gain plenty of new viewers from this clever festival experience.
What's Driving This Trend
- Immersive Experiences
- More companies will create immersive event experiences like Bates Motel at SXSW 2015.
- Social Media Integration
- Companies will leverage social media like Tumblr to integrate fan art into experiential marketing campaigns.
- Real-life Tie-ins
- Marketing campaigns that offer real-life tie-ins to beloved brands, like a stay at the Bates Motel, may become more popular.
Who This Affects Most
- Entertainment
- Entertainment industry firms can benefit from offering immersive experiences and real-life tie-ins to their franchises.
- Advertising/marketing
- Advertising and marketing industry professionals can leverage social media like Tumblr to integrate user-generated content into experiential campaigns.
- Hospitality
- Hospitality businesses can take inspiration from Bates Motel at SXSW 2015 and partner with entertainment properties to create unique and memorable hotel experiences.
