Horror-Themed Overnight Experiences

The Warner Bros Icons of Horror Sees Iconic Wax Figures

Madame Tussauds New York works together with InterContinental New York Times Square to curate the Warner Bros Icons of Horror experience. It invites guests and horror fans to stay overnight in a place where demonic wax figures of horror icons watch guests sleep.

It is staged to resemble the look of a subway station in the city where guests are meant to be finding refuge. It has cozy accommodations with a stocked mini-bar for those who are looking for a drink during this stressful experience. The doors of Warner Bros Icons of Horror started on Friday the 13th earlier this month and it will be welcome for visitors up until Halloween night on October 31st.

Image Credit: Madame Tussauds

Horror-themed Overnight Experiences
Experience overnight horror adventures surrounded by demonic wax figures of horror icons.
Iconic Wax Figures
Explore a collection of iconic wax figures representing horror movie characters.
Refuge-themed Set Design
Stay overnight in a subway station-themed set designed to evoke a sense of refuge.

Where This Applies

Hospitality
Hotels and resorts can create unique horror-themed overnight experiences to attract adventurous guests.
Entertainment
Museums and attractions can collaborate with iconic brands to offer immersive experiences with wax figures of horror icons.
Tourism
Tourist destinations can leverage horror-themed attractions to attract visitors seeking unique and thrilling experiences.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 59%
Freshness 20%