Since May 9th, Aeroports de Paris has been promoting its #iamtheguest campaign, where the selfies that travellers take and tag will be posted on the face of the Orly-Sud terminal building.
As well as being able to do this on your own, travellers will also be asked by staff in-terminal if they would like their picture taken. Typically people aren't at their most glamorous when there's long flights and no showers around, but hopefully travellers can still spare a smile. After tons of pictures have been taken, a massive poster spanning over 34,000 square feet will be printed with the photos that get the most likes on Facebook.
The #iamtheguest campaign runs until May 18th, so there's still a chance to snap a selfie and maybe even see it above the Aeroports de Paris.
What's Driving This Trend
- Personalized Airport Experiences
- Creating opportunities for travelers to share their experiences and engage with the airport through campaigns like #iamtheguest.
- Social Media Integration
- Integrating social media platforms like Facebook to display travelers' selfies on the terminal buildings, enhancing their digital presence and driving engagement.
- Gamification in Travel
- Using gamification elements such as 'most likes on Facebook' to encourage travelers to participate in campaigns and create memorable experiences.
Who This Affects Most
- Airports
- Airports can leverage selfie campaigns to enhance customer experience, increase social media engagement, and promote their brand.
- Digital Advertising
- Digital advertising agencies can help airports in integrating social media platforms with physical spaces and creating innovative campaigns that generate buzz and drive customer engagement.
- Tourism and Travel
- Tourism and travel businesses can adopt gamification strategies to encourage travelers to actively participate in campaigns, creating unique and memorable experiences.
