On one of the first days of Spring in Switzerland, Samsung sought to show off the Galaxy S5 waterproof features with a pretty spontaneous campaign.
Since the weather was beautiful and the water was warm on this particular afternoon, lots of people were gathered by Lake Zurich. Those who were sitting nearest to the docks were surprised by a scuba diver who held out a ringing phone to them, which delivered a challenge to strip down to your skivvies, jump into the lake and snap a selfie, which has got to be appealing to anyone with a sense of fun and adventure.
Those who were brave enough to take on the challenge were rewarded with a water-resistant Samsung Galaxy S5 of their own, plus a pretty great story to tell.
Underwater Selfie Campaigns
More Stats +/-
Extended Phone Cases
Mock Celebrity Selfies
Animal Selfie Ads
Sticky Phone Cases
Watertight Phone Sheaths
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