Toronto-based creative collective Kastor and Pollux star in this unique recently launched lip-sync battle campaign for Maybelline NY Canada. The playful interactive campaign features Kastor and Pollux lip-syncing to the catchy summer anthem 'Cheerleader' by Omi. In order to enter the #BabyLipSyncBattle, individuals can upload their own 'Cheerleader' video on the dedicated campaign page.
The #BabyLipSyncBattle digital campaign is a promotion of the latest range of Baby Lips products from Maybelline NY. The expanded line comes in creamy, shimmery and jelly varieties of finishes. The lip-sync battle will be doing weekly giveaways with prizes like Frends headphones and the new Baby Lips Moisture Gloss line.
This playful digital campaign is an example of social influencers partnering with brands to create engaging online content that emphasizes participation from consumers.