Toronto-based creative collective Kastor and Pollux star in this unique recently launched lip-sync battle campaign for Maybelline NY Canada. The playful interactive campaign features Kastor and Pollux lip-syncing to the catchy summer anthem 'Cheerleader' by Omi. In order to enter the #BabyLipSyncBattle, individuals can upload their own 'Cheerleader' video on the dedicated campaign page.
The #BabyLipSyncBattle digital campaign is a promotion of the latest range of Baby Lips products from Maybelline NY. The expanded line comes in creamy, shimmery and jelly varieties of finishes. The lip-sync battle will be doing weekly giveaways with prizes like Frends headphones and the new Baby Lips Moisture Gloss line.
This playful digital campaign is an example of social influencers partnering with brands to create engaging online content that emphasizes participation from consumers.
Key Themes Behind This Trend
- Social Influencer Marketing
- This campaign showcases the power of social influencers in creating engaging online content.
- Interactive Advertising
- The use of interactive lip-sync battles in this campaign provides an innovative way for brands to connect with consumers.
- User-generated Content
- The campaign encourages consumers to upload their own lip-sync videos, tapping into the trend of user-generated content.
Where This Applies
- Beauty
- The campaign promotes Maybelline NY's latest range of Baby Lips products.
- Entertainment
- The lip-sync battle campaign incorporates playful elements that appeal to the entertainment industry.
- Technology
- The use of interactive features in the campaign highlights the role of technology in advertising.
