These Chupa Chups Campaigns are Launching in the UK
Michael Hemsworth — August 24, 2022 — Marketing
References: chupachups & conveniencestore
These Chupa Chups campaigns have been announced by the brand in the UK to help draw in consumer attention and get them involved in the fun. The campaigns include the How to Open campaign, which is focused on educating consumers on the easiest way to open the brand's signature lollipops. The brand is also launching a competition in partnership with lastminute.com to offer the winner a £1,000 holiday voucher along with exclusive Chupa Chups holiday merchandise.
Brand Manager of Chupa Chups UK Kate Howe commented on the Chupa Chups campaigns saying, "In the past we have seen great results for Chupa Chups on TikTok - our last Halloween campaign performed frightfully well, with an impressive brand recall rate of 42.6% against a benchmark of 13%, so it made perfect sense to continue on this platform with another light-hearted and creative campaign that fits in with the fun personality of the brand."
Brand Manager of Chupa Chups UK Kate Howe commented on the Chupa Chups campaigns saying, "In the past we have seen great results for Chupa Chups on TikTok - our last Halloween campaign performed frightfully well, with an impressive brand recall rate of 42.6% against a benchmark of 13%, so it made perfect sense to continue on this platform with another light-hearted and creative campaign that fits in with the fun personality of the brand."
Trend Themes
1. Interactive Experiential Marketing - Chupa Chups campaigns use interactive elements to engage and educate customers, presenting an opportunity for companies to build brand awareness through experiential marketing.
2. Social Media Brand Promotion - Chupa Chups UK has seen great success with its TikTok campaigns, demonstrating the potential for other brands to effectively promote themselves and engage customers through social media.
3. Partnerships and Collaborations - By partnering with lastminute.com, Chupa Chups UK is not only offering a valuable prize to customers but also presenting an opportunity for other brands to collaborate and cross-promote with one another.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry may benefit from incorporating interactive elements into their marketing strategies, as demonstrated by Chupa Chups UK.
2. Tourism and Travel - Chupa Chups UK's collaboration with lastminute.com offers a potential avenue for companies in the tourism and travel industry to cross-promote and reach a wider audience.
3. Social Media Marketing - Chupa Chups UK's success with TikTok campaigns highlights the potential for companies to effectively promote their brands through social media and engage with younger audiences.
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