The March 2020 youth category spotlights products and initiatives that will enlighten and bring joy to the Gen Z demographic. A lot of the examples here are related to toys, many of which have some type of educational value. For example, Thames & Kosmos' My Robotic Pet is a series of experiment kits that engage one's DIY skills and understanding of STEM concepts. On the other hand, there are also products that introduce kids to self-care practices like the Barbie Wellness Doll and the Barbie x Headspace kid-friendly meditation sessions.
The March 2020 youth trends also spotlight the rise of the popularity of skip-generation travel. This is when youth embarks on a vacation with their grandparents and many programs are geared toward facilitating this dynamic.
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
